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Case Studies

  • Auburn Valley Golf Club

    Auburn, CA

    Ownership: Lone Star Golf, LLC.

    Management: Empire Golf Inc.

    Empire Golf Services: Complete property management including golf, food and beverage, and golf course maintenance operations, as well as all administrative and accounting services.

    Dates of Service: June 2009 to present

    Since its opening in 1960, Auburn Valley Golf Club has been a favorite of many Sacramento area golfers. The course was originally operated as a private club until 2007 when ownership opened it to the public.

    The layout has two distinct nines with the front nine relatively flat, and the back nine with a terrain of rolling hills. The course, under Empire Golf’s supervision, is being upgraded so that it meets the standards of the other properties under our management.

    Empire Golf has initiated a marketing plan to bring back former members, while at the same time attracting more daily fee play, in order to achieve a balance between the two and make the course profitable again.
  • Cherry Island Golf Course

    Elverta, CA

    Ownership: County of Sacramento

    Management: Empire Golf Inc.

    Empire Golf Services: Complete property management including golf operations, food and beverage, golf course maintenance, general and administrative, and accounting services.

    Dates of Service: April 1990 to present

    Cherry Island Golf Course, located in Elverta, California, opened for play in June 1990 and is owned by the County of Sacramento.  The course is an 18-hole par 72, 6,500-yard layout designed by Robert Muir Graves. Empire Golf was chosen over twenty-plus companies and individuals who submitted proposals for the new property, and has been the only Golf Operations operator to this day.

    In its first full year of operation, the golf course played more than 77,000rounds of golf and received rave reviews from its patrons.  Additionally, Cherry Island was selected as one of the Top Ten New Public Golf Course Properties by Golf Digest magazine.

    At Cherry Island Empire Golf has worked closely with County staff on the development and implementation of many innovative programs for the property. In 1996 Empire Golf developed the “Time of Day” fee schedule, for Cherry Island.  This is a fee schedule the County now uses at all of its golf properties.

    In 2005 Empire Golf was awarded the contract for golf course maintenance.  With area of operation now under its control, the course maintenance standards used companywide were implemented and playing conditions have improved dramatically.
  • Ancil Hoffman Golf Course

    Carmichael, CA

    Ownership: County of Sacramento

    Management: Empire Golf Inc.

    Empire Golf Services: Management services including golf shop, driving range, instruction program, golf car operations, administrative and accounting services.

    Dates of Service: January 1999 to present

    Ancil Hoffman, a Sacramento landmark, is a high volume municipal golf course located along the banks of the American River in Carmichael, California.  A William Bell design, Ancil Hoffman opened for play in 1965. 

    In 1998, the County of Sacramento awarded Empire Golf the contract for the golf shop, driving range and golf car operations at Ancil Hoffman Golf Course.  Under Empire Golf’s management, Ancil Hoffman experienced a resurgence in its popularity among Northern California golfers, and also in the quality of goods and services offered there.

    Empire Golf has developed the Golf Shop at Ancil Hoffman into one of the most successful “on course” retail operations in Northern California.  With retail sales exceeding $650,000 annually, sales at Ancil Hoffman have tripled under Empire Golf’s management.  This represents averages sales of over $9 per round of golf played, or $520 per square foot of shop space annually.  Statistically, this ranks Ancil Hoffman’s golf shop among the top five percent in retail sales nationally.  It is also the second highest grossing “on course” golf shop in Sacramento.
  • Oakmont Golf Club

    Santa Rosa, CA

    Ownership: Oakmont Golf Club, Inc.

    Management: Empire Golf Inc.

    Empire Golf Services: Complete property management including golf, food and beverage, and golf course maintenance operations, as well as all administrative and accounting services.

    Dates of Service: April 2005 to present

    The Oakmont Golf Club is a 36-hole semi-private club located in the heart of the Sonoma County wine country in Santa Rosa, California.  Oakmont is a member owned club with over 600 proprietary members, and plays over 75,00 rounds annually on its  two 18-hole Ted Robinson designed golf courses.  A full service restaurant and lounge, wedding/banquet facilities for groups of up to 300, two fully equipped golf shops and a double-ended driving range compliment the property. 

    The West Course is 6,400 yards in length with large undulating greens and a challenging arrangement of trees, creeks and ponds. Par is 72, the rating is 70.8 and the slope is 128.  The East Course is one of Northern California’s most challenging executive courses. Par is 63, the rating is 61.2 and the slope is 100.  Both of Oakmont’s courses are available to the public for daily and tournament play. 

    At this property, Empire Golf has taken an extensive food and beverage operation that was losing in excess of $300,000 annually and transformed it into a significant profit center. 

    Golf course playing conditions have improved dramatically in the past five years, and rounds and revenue have remained steady, while our competitors have seen a decline in the same areas.